Pichon Longueville becomes Pichon Baron

Pichon Longueville becomes Pichon Baron

Pichon Baron is already commonly known by consumers, the press, and stakeholders, but Chateau Pichon-Longueville Baron decided to include this name in its label. Therefore, from the 2012 vintage, the label will have a new logo, and highlights the “Baron” in its name. Intrinsically linked to the history of the property, it shows a real legitimacy.

Pierre de Mazure de Rauzan from AXA Millesimes

étiquette-pichon-270x300The origins of Château Pichon Baron date back to the Middle Ages, when the chateau was only a modest farm in Saint-Lambert, between Pauillac and Saint Julien. The vineyard was established by Pierre de Mazure de Rauzan. A few years later, he composed the dowry of his daughter Teresa, upon her marriage with Jacques François Pichon Longueville Baron.

During this period, the Chateaux Pichon-Longueville Comtesse de Lalande and Pichon Baron constituted the same field. The two chateaux were separated in the mid-19th century, when (during an inheritance) Countess Marie-Laure de Lalande Virginia recieved the first property, while her brother, Raoul de Pichon -Longueville, received the second. It is the latter who will build the chateau that we know today. In 1987, the insurer AXA Millesimes acquired the estate and fully restored the chateau the following year.

Team Pichon Baron

lavigne-200x300AXA Millesimes, a world leader in insurance, owns more than 525 hectares of vineyards in France and Europe. It is Christian Seely who manages the entire portfolio, since graduating in 2001 from the University of Cambridge. He is not only the CEO of Pichon Baron, but also the President of the Médoc Grands Crus Company.

Around Mr. Seely, there are two supporting pillars that uphold the quality reputation of the property. Jean-René Matignon is the first, acting as the technical director. Originating in the Anjou region, he studied oenology and began in 1983 with the Chamber of Agriculture of Angers. Two years later, he became a winemaker at Pichon Baron before beginning his role as Technical Director. Joel Dupuy is the other pillar. A native of Pauillac, he shares the passion of his winemaking parents. Exposed to Pichon Baron from his younger years, he learned the craft and gained the necessary experience to produce a great wine of Pauillac.

The development of the best terroirsbouteille-pichon-201x300


Pichon Baron is 73 hectares of gravel in the south of Pauillac, and there is one important aspect reserved for great wine to ensure optimum quality. Climate, relatively warmth and humidity, is influenced by the proximity of the estuary of the Gironde and the rhythm of the tides. Ideal conditions for the cultivation of Cabernet Sauvignon, Cabernet Franc and Merlot. In addition to the exceptional plot of land, Pichon Baron is characterized by its sense of respect for the environment. Through the application of an integrated approach to protection of the vineyard for years, in 2000 the chateau became the first Bordeaux estate to receive a certification for environmental protection.

The 2012 vintage

vignoblePL-199x300A blend of 80% Cabernet Sauvignon and 20% Merlot, the wine impresses with its intense and deep color, with black highlights. Aged for 20 months in oak barrels, it reveals notes of black fruit dominated by blackberry and cassis. The mouth is perceived as powerful, with a nice tannic structure. Accuracy is soft, this wine shows great character and personality silky finely crafted.

Discover Pichon Baron (UK) Discover Pichon Baron (Hong Kong)

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About Katelin Bernard

Katelin is the Community Manager for the UK & Hong Kong markets at Millesima. A Toronto, Canada native, she recently graduated with an MBA in Luxury Brand Strategy, Food & Wine from INSEEC. She has a passion for wine, food, and travel which she wishes to share with the world (one blog post at a time).

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