Chateau Malartic-Lagravière celebrates hosting La Fête de la Fleur 2017

Chateau Malartic-Lagravière celebrates hosting La Fête de la Fleur 2017

Behind the scenes at the  Fête de la Fleur Gala Dinner    

Excitement is building around preparations for the Fête de la Fleur, to be held as Vinexpo’s closing event at Château Malartic-Lagravière on 21 June.

Famille BONNIE (Malartic)∏AlainBenoit bd

Bonnie family © Alain Benoit

To  welcome  the  1,500  select  guests  invited by the Commanderie du Bontemps, the Bonnie family – owners  of  Château Malartic-Lagravière – is planning a truly memorable event in covered marquees at the heart of their vineyards. From the top of the famed Malartic gravel hillock, guests will enjoy a 360-degree  view over the vineyards, Château and estate buildings. Rarely has a gala evening of this  magnitude  been  laid  on  at  such  close  quarters  to the product it celebrates, the vine flower.
The  owners achieved this coup by bringing forward their replanting programme scheduled for the next three  to  five  years,  and tearing up 13,000 Merlot vines (1.30 ha). The plot will be replanted in early  July  with Cabernet-Sauvignon, a grape variety perfectly suited to the superb gravel soils on the hillock.

Vue ensemble Cuvier Malartic

Vat room © Chateau Malartic-Lagravière

The  Fête de la Fleur is above all a celebration of great wines.

The Bonnies worked with illustrious chef  Yannick  Alleno  –  whose  two restaurants have earned three Michelin stars – to devise a menu pairing  each  wine with each dish. In order to better showcase these prestigious bottles, each wine will  be  served  with  its own music specially chosen and performed by the internationally renowned Modigliani Quartet.

Malartic vue gÇnÇrale chÉteau - copie

Malartic-Lagravière garden view © Chateau Malartic-Lagravière

This  celebratory  evening  also  has  some surprises in store!

For one thing, the Bonnies naturally called  on  the  de  Nonancourt  family – owners of Laurent-Perrier Champagnes – as partners for the  after-dinner  interlude set in the Château gardens. The two families are linked through the estate’s history.  Bernard  de  Nonancourt first met Alfred and Michèle Bonnie in late 1996, when the Château was  for  sale.  In  early  1997, Mr. de Nonancourt handed the keys of Malartic-Lagravière to Alfred Bonnie  with  great emotion, as he was very attached to the property. Twenty years on, Alexandra and Stéphanie de Nonancourt will serve the 1,500 guests magnums of the superb Grand Siècle cuvée.

About Château Malartic-Lagravière

The  Bonnie  family  have  poured  their  energies  and  passion  into constantly perfecting Château Malartic-Lagravière  wines  since  1997.  With their team they produce complex, balanced and elegant  wines,  so  tailored  they  can  be  considered ‘haute-couture’. The estate stands on an exceptional terroir  of  centuries-old  renown, initially known as Domaine de La Gravière under the ownership of Count Hippolyte Maurès de Malartic’s family. It took its current name of Château Malartic-Lagravière in 1850. Only three families held the reins from the 18th century, until their successors the Bonnie family  elevated  the estate  to the prestigious position it enjoys today. This year marks the 20th anniversary of the family taking the helm.

About the Grand siècle de Laurent Perrier cuvée

photo by Leif Carlsson

Grand Siècle © Leif Carlsson – Vigneron Magazine

Grand  Siècle  by  Laurent-Perrier:  A  reproduction of the perfect year. Nature will probably never provide  the  perfect  oenological year, but the art of assemblage allows us to approach this ideal. Going  well beyond rare vintages, Grand Siècle is an innovation borne out of great discernment. Made up  of  not  one  but  three  exceptional  vintages  that complement each other perfectly, assembled  exclusively from 11 of the 17 Grands Crus and benefitting from extensive cellar ageing to ensure the same style every time.

About the Modigliani Quartet 

The  Quatuor  Modigliani  has acquired a place among the quartets most in demand. They are regularly invited to the most prestigious international venues and venues all over the world. Since 2011, they have been the artistic director of the Evian Festival, a major festival in Europe.

Malartic-Lagravière Fête de la Fleur in Figures:                                                                                      
       20 years since the Bonnie family acquired the Château Malartic-Lagravière estate               
       1,500 guests                                                                                   
       2,700 m² of covered reception areas in the heart of the vineyards                              
       1,200 parking spaces                                                                           
       13,000 grapevines uprooted to make space for the Gala Dinner in the heart of the vineyards     
       10,000 fresh flowers                                                                           
       17,000 glasses                                                                                 
       100 sommeliers and cellar masters to serve the wines   


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About Frédéric LOT
A graduate of philosophy, ex-wine journalist. Community & Content Manager, in charge of Rich Media strategy and web 2.0 communication in Millesima wine merchant. Wine columnist on France 3 Aquitaine TV (French TV)

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